The project started last year, when Lamm, a Pittsburgh-based artist, designed images of what he called “Normal Barbie” in an attempt to make the doll reflective of real bodies.
He used the measurements of an average 19-year-old woman from the Centers for Disease Control and Prevention and then molded them to a 3D model of Barbie.
Compared with the original Barbie doll, the changes are drastic: Lamm’s doll is shorter and has more realistic proportions. Her feet are flat, not permanently built to fit into high heels.
Lamm launched a crowdfunding site to produce 5,000 “Lammily” dolls, which will feature average proportions, a light amount of makeup, and joints that bend.
Through crowdfunding, he met his goal of $95,000 in just one day which means that Nickolay’s ‘Real Barbie’ project is finally coming to life.
“My goal with Lammily is to show that average is beautiful, that you don’t have to set unrealistic expectations for yourself,”. He says “Lammily” is an alternative to dolls with unrealistic beauty standards that dominate the market, like Barbie.
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